Who doesn’t love Jamie Oliver? I have had a bit of a crush on Jamie since crowding into a Chapters store at Yonge and Eglinton with my sister, watching him cook a curry, promoting his awesome book Happy Days with the Naked Chef. His charisma filled the large room just as much as the amazing aromas coming from his range top.
He has taken on school lunch programs in the UK and US, challenging the way that children are nourished while being educated. He has taught the average Joe that he/she doesn’t have to be a chef to make better food, even healthy food. He makes meals in thirty minutes or less, creates whimsical delights for kids, and makes us all want to get into the kitchen and be a little more creative.
As if I needed another reason to love him… today I read his “Sugar Manifesto”, the basis for his campaign to drastically reduce the consumption of sugary drinks in the UK, Sugar Rush. He is calling for a sugary drinks tax; a reduction in the amount of sugar allowed in drinks; better nutritional labeling including the number of teaspoons of sugar posted on the front of the product (4g = 1tsp), and regulations around the marketing of sugary foods. How amazing is it that he is doing this??
On his site he says:
This year my team and I started looking into sugar consumption and what we found led me to film a TV documentary that shows just how devastating the effects of consuming too much sugar can be. I have witnessed enough to give me a solid determination that we have to take action.
Here is a clip from Sugar Rush. While it made me cringe a bit to see that he doesn’t distinguish between Type 1 and Type 2 diabetes in the clip, I will give him the benefit of the doubt that it is clarified in the show. I’ll be looking for a way to start watching over the weekend!